Creative+Commons+licensed+video


 * Creative Commons licensed video**


 * Production Value**

Three Smart Daughters was shot (in color) almost like a short episode of a television show, including even the title card before it actually starts. The voice on the commercial was actually narrating what was going on in the video rather than trying to advertise the product, which was the Singer Sewing Center. The mini storyline that the commercial contains in roughly one minute is much different from commercials nowadays. Modern commercials have a faster pace, lots of music (whereas the music only kicks in at the end for Three Smart Daughters), and much more focus is on the product itself and all the great things it can do. Three Smart Daughters seems to sit somewhere between commercial and modern day infomercial because of its duration and presentation of the product. Time Savers for House Makers, however, was shot in black and white. But that seems to be the only main difference between the two videos. Time Savers also included a title card, and the voice narrated and had more of a chatting voice rather than selling voice by commenting about the cameraman and making little jokes. Today, a commercial like this would include music, and lots of cuts between someone using the product and lots of nonsense footage of clothing floating in the air or anything else irrelevant rather than just two or three shots of a woman actually going through the whole process of using the product.


 * Content**

Both videos differ greatly from today's cultural norms and beliefs. They both put women on display at work: one shows the women sewing their own dresses and the other shows a woman ironing clothes. Today, instead of going to a center where a woman can sew her own dress, we have hundreds of commercials advertising multiple different stores where one can go to purchase a dress. There are more than enough dresses to choose from, and they all come in different sizes and colors. The idea of making one's own clothing today is far from the norm. Also, instead of making starching and ironing clothes easier, there are products to be sold that eliminate that step completely and keep clothes wrinkle free through the wash-and-dry process. Of course, they do not entirely work, but the idea now is not about making things easier, but eliminating the need to do them.


 * Three Smart Daughters**

media type="file" key="video three smart.mp4" width="300" height="300" [|video three smart.mp4] Source: http://www.archive.org/details/ThreeSma1940 CC license: Public Domain


 * Time Savers for House Makers**

media type="file" key="video starch.mp4" width="300" height="300" [|video starch.mp4] Source: http://www.archive.org/details/TimeSave1936 CC License: Public Domain